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ISDE: Building the Business of Global African Film
A strategic partnership between NIFS and Trino Motion Pictures, equipping the next generation of African film professionals to compete in global markets.
The Industry Has the Stories. Now It Needs the Business
African film has the talent. It has the stories. It has the global audience waiting.
What it is missing is enough professionals trained to sell, license, and distribute African content internationally. Without that expertise, great films go unseen, revenue is lost, and Africa's share of the global content economy stays smaller than it deserves.
The industry does not just need more filmmakers. It needs more business-ready film executives.
Building the Ecosystem. Backing the Right Initiatives
At Trino Motion Pictures, our mission goes beyond making films. We are committed to building a stronger African film industry from the inside out.
Having worked directly within international sales and distribution, we know what it costs the industry when talented professionals lack the right training. Deals fall through. Opportunities are missed. Content that deserves a global audience never finds one.
Partnering with NIFS on ISDE is a direct extension of our mission. When more professionals are equipped to compete globally, every filmmaker, producer, and distributor in Africa benefits.
A stronger ecosystem is better for everyone.
The International Sales and Distribution Executive Program
The programme covers:
The programme covers:
ISDE is a NIFS-led training programme preparing African film professionals for the global content economy. Built for emerging and current professionals ready to move from creative passion to commercial impact.
The inaugural cohort brought together twelve professionals in Lagos. Cohort Two is now open and the table is bigger.
The programme covers:
The programme covers:
The programme covers:
· International film sales strategy
· Licensing and rights management
· Content aggregation
· Distribution models and deal structures
· Market readiness and global positioning
. Business development for African content
Be part of the movement
ISDE Cohort One: Where It All Began
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